Aesthetic differences between the original and today's Helvetica can be traced to design modifications that were made to comply with requirements for machine-set typesetting, which replaced handsetting techniques. "Think of Neue Haas Grotesk as the prequel to Helvetica," said Allan Haley, director of words and letters at Monotype Imaging. It eventually became arguably the world's most famous typeface, used widely in branding, advertising and signage - but under a different name. Soon after, the design began to undergo revisions yet went on to great success. FontHaus's release of Neue Haas Grotesk marks Monotype Imaging's digital debut of a typeface that was first designed for handset composition using metal type in the late 1950s.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |